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About Us















Viadurini born in 2015 in the charming medieval town of Santarcangelo di Romagna, next to the sunny, tourist Rimini. And it is precisely here, in the bright and warm Rivera Romagnola, full of passion and enthusiasm that develops and deepens the idea that is behind the company Viadurini.

The name suggests nothing? We chose it because Via Durini is the famous luxury furniture street of Milan and our goal is to transform design shopping by spreading Italian design furniture all over the world and no more the world in a single street!

Giuliano Cranchi, Giovanni Cranchi and Gianni Gozzi, founders of Viadurini, love the design and the quality of the made in Italy and they have transmitted this passion also to their team. They think that the resources we have in Italy thanks to the many craftsman who offer exclusive and quality products deserve a showcase to shine at the international level. We constantly turn Italy in search of artisans who produce unique and special products to offer to our customers.

Our slogan is: "the e-commerce or you will manage it or you will endure it" and we started this adventure in the furniture world of design in an unconventional way for some people, but we convinced that it will be the trade of the future. Our goal is to give the opportunity to all people who love Italian design to buy it comfortably from home in Italy, in many European countries and not only!

Our business grows mainly abroad, in countries like France, Spain, Great Britain, Germany, Switzerland, Belgium, Poland, United States and Russia, however our structure allows us to reach every part of the world. All this is possible thanks to our operative team composed of 20 people including 9 mother tongue speakers who take care of our clients in their native language, responding to requests in real time in 19 E-commerce property.

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